SMC is the commercial arm of the Saudi Automobile and Motorcycle Federation (SAMF), launched to elevate motorsports to a national business platform.
As a first-of-its-kind national motorsports body, SMC required immediate executive hires with international experience within a short launch window and limited stakeholder availability.
To build the executive leadership and core functions for commercial, operational, and financial pillars.
"IB helped us shape a national-first motorsports enterprise from scratch. They delivered world-class talent with speed and clarity in every step."
Built the commercial and leadership backbone of Saudi Motorsports within a compressed timeframe.