SRMG is the Middle East’s largest media conglomerate with more than 30 brands across 4 continents, including Asharq Al-Awsat and Arab News. It is currently undergoing a digital and strategic transformation.
SRMG needed to source senior media leaders capable of supporting its internationalization efforts and platform expansion—while navigating tight timelines and niche requirements.
To recruit director-level talent in editorial, commercial, and operational functions aligned with SRMG’s transformation agenda.
"IB consistently delivered media professionals who understand our mission and transformation goals. Their insight into global media talent was crucial."
Reinforced SRMG’s leadership capabilities and helped drive its repositioning as a future-ready media powerhouse.