STA is a government entity responsible for promoting Saudi Arabia as a global tourism destination, leading campaigns, partnerships, and events under Vision 2030.
STA had a critical hiring bottleneck across Marketing, Communications, Partnerships, Commercial, and Strategy. The internal talent team lacked capacity to meet business demands during a high-growth period.
To provide embedded hiring support across all divisions, acting as an extension of the internal TA team while maintaining exceptional speed and quality.
"IB became part of our team—literally. Their embedded consultants kept pace with our growing demands while maintaining an exceptional candidate experience."
Unblocked internal hiring for STA and helped staff critical roles during a peak season, while improving overall time-to-fill.
