ASFAR is a fully owned subsidiary of PIF focused on developing tourism destinations and assets across Saudi Arabia in alignment with Vision 2030.
ASFAR was a newly formed entity that needed to build internal capabilities from scratch. The leadership team lacked access to a strong talent pipeline and internal TA structure.
To serve as an embedded recruitment partner to build ASFAR’s full internal organization—from operations and investment to shared services.
"IB wasn’t just our recruiter they were our interim talent function. They built our hiring systems while placing top-tier professionals."
Helped launch ASFAR’s operations by building a cross-functional internal team and reducing dependency on external sourcing.
