ASDA is a government entity focused on transforming the Aseer region into a globally recognized tourist destination, blending modern infrastructure with cultural heritage.
The Authority needed to attract highly specialized talent across urban planning, heritage management, infrastructure, and tourism—despite the remote location and evolving organizational structure.
To identify and secure top professionals who could drive regional development goals while navigating relocation challenges.
"IB’s team worked with urgency, insight, and cultural fluency to help us bring top-tier professionals into a challenging but rewarding environment."
